March 23, 2009

One Last Post

Petit Four Press began as a month-long experiment for me in blogging and keeping my Japanese up, and when I hit the end of that first month your support and my schedule allowed me to continue it as a trial for another couple of months. Thank you all for your emails and support during that time.

Unfortunately, my schedule at my new job has more or less killed most of my free time, and along with it my chance to really keep this blog up and do it well, so this will be my last post here. I wish you all lots of frills and fun and will continue to see you around on LJ and Lolita-related events in NYC.

Thank you again and take care.

March 19, 2009

Meta Spring Fair Goodies

Metamorphose has updated with English information about its upcoming Spring Fair, where you can get a free Meta teddy bear and mug if you spend over 20,000 yen. The Fair begins on the 28th of this month.

March 18, 2009

Meta Deals and a Sneak Peek

For beginner or budget Lolitas, Metamorphose temps de fille now has several of their more basic dresses on sale for around $110 USD on their English site. These would be great to accessorize as they're a cleaner, simpler cut than most and you could have a lot of fun playing around with different looks. :)

Meta's also got a sneak peek at their latest upcoming collection, including shoes (cute buckle!), but they're just for looks as you can't reserve anything yet.

March 17, 2009

Back to School with Baby

In many Japanese schools, the year ends in March and begins again in April, which could be why Baby is rolling out their "School Cardigans" now. You can check out the Baby version or their two Alice and the Pirates cardigans on their shopping page.

They're also having a "Maiden's Secret Poisoned Apple" Fair, where if you spend more than 10,000 yen in-store starting the 20th of this month, or the 23rd for online orders, you can get a free hair barrette: you choose one or the other. Personally, I think this is the ugliest novelty I've seen in a while, but to each their own!

March 16, 2009

Fruity Cafe JSK Up Today...

Ok, that's enough rhyming: Angelic Pretty has five new things up today on their Japanese site, including the Sweet and somewhat subdued (for AP) Fruity Cafe JSK.

March 15, 2009

Cheap and Fun

For the Innocent World fans out there: They're now offering a cute and original 5-postcard set for under 1000 yen, a fun way to "collect" brand without having to fork over a kidney or two.

March 14, 2009

VM Ready For Spring

Victorian Maiden put up several new pieces today, including the very feminine and soft Petal of Chiffon Ribbon Dress. I'm a fan of the black version, but that's just the Goth in me. :D

(Does anyone else find their site slower than most, or is it just me?)

AP's Fruity Animal

Having apparently run out of adjectives for describing heavenly wonder, Angelic Pretty has now moved on to animals and fruit: witness their upcoming and super-Sweet Cherry Berry Bunny series available for reservation until March 22nd on their Japanese site.

If you're not the type to wait but want an injection of pure Sweet fruity goodness, check out their Fruity Cafe skirt, one of 8 new items put up today in the regular shopping section.

March 13, 2009

Alice's Name of the Rose

Baby the Stars Shine Bright's Alice and the Pirates has just put up a ton of new stuff, including the darker-feeling Name of the Rose JSK as well as a beautiful vest, skirt and headbow in the same print.

Baby also has a lighter, more casual Lawn Gingham JSK.

You can see all the new things and offer your wallet up for general sacrifice here.

March 12, 2009

Alice Gets Medieval

Declare your love for Alice and the Pirates with their new Castle Print T-shirt or parka, or pick up some Baby and AatP tableware on their freshly-updated shopping page.

March 11, 2009

AP Bringing Us Blouses

Angelic Pretty has put up a few more blouses on their Japanese site, including a Dream Doll Blouse, plus a "Merry Go Round Print Umbrella" available in several colors.

My personal favorites are the black/black version of the umbrella, which I feel looks better than the pale pink of some of the others paired with the bright pink printed design, and the Victorian Blouse with its large front bow.

March 10, 2009

Come to the Dark Side

8 new pieces from Atelier Boz are up, including a lovely and long "vest jacket" (available in both men's and women's versions) for those who favor Gothic or Aristocrat looks, as well as a simple and clean blouse that could work with a variety of styles. A shopping service is needed if you live overseas.

March 9, 2009

Caped Lolita!

Angelic Pretty seems to be updating their English site more lately, with a cute blouse-capelet combo going up today. Want more? Their Japanese site has new blouses, socks and hair accessories.

March 8, 2009

Community Feature: Photographer Nandi

This week Petit Four sits down to talk with Nandi, a popular female photographer based in Canterbury, UK.

Her influences include a number of things, mainly colour, alternative fashion and culture, and Japanese fashion. Nandi enjoys photographing alternative styles of Gothic & Lolita and especially likes mixing punk with Sweet Lolita.

How did you become interested in Lolita fashion, and what was your very first Lolita outfit?
I became interested in Lolita fashion through manga: original, I know. I loved CLAMP's artwork and just researched more into stuff like Chobits, which then lead me on to Lolita. This was about 4-5 years ago now.

My first Lolita outfit? An awful off-brand combo from Camden in London.

You photographed singer and Lolita model Kana back in 2008. What was it like working with her?
Great! She's really cute as well as a princess. She was easy to direct and fun to work with, at times it was hard to get things done as she was so busy - but I did get to spend a full day with her, even go to her hotel room! Not as glamerous as you may think, ha ha.

You mention alternative fashion as one of your big influences: What styles or designers do you like and why?
I love Vivienne Westwood. She's been an inspiration of mine for years. I love any fashion that catches my eye, Japanese street fashion, candy rave, punk... If I see a person who has dressed in a style really well, I will stop and take it in. I think fashion is a beautiful thing, it's great to see those who really put the effort in! This is why I never stick to photographing one style.

What is the most important thing for you to capture in your photographs?
Colour, depth and angles. Recently I have gotten into showing more emotion and facial expressions. When it comes to photographing Lolita I like to make sure it has shape - the bell of the dress and the fluffyness of the socks...anything to give the image something aesthetically nice to look at.

A shot from the "Wonderland" series

Which is your favorite Lolita shoot of your own, and which is your favorite out of others’ work?
My favourite is possibly Wonderland with Floz. It had been my most successful so far and has boosted my confidence massively as it was published in Bizarre magazine. As for my favourite from others? Probably every shoot that cake_injection does, I am in awe!

Do you have any tips for amateurs with point-and-click cameras who want to take better fashion photos?
Just try to keep it simple. Rules of thirds is something that can be done with any camera and can look great. I recomend looking it up. Also flash isn't always the answer - if the light is good enough try and avoid using direct flash as it is unflattering for the model and makes them look flat. Also, play with angles! You'd be surprised by how changing the angle can instantly change an image.

How about advice for those that want to become a pro like you?
I recomend saving up for a DSLR and look into working with semi-pro models on a TFP basis. From this you can slowly build your portfolio up and then start accepting paid shoots. I also recommend a good photographic class if you're serious about knowing your gear. It's a good feeling when you produce images you know you have worked hard to achieve.

A big thank you to Nandi for her time, and if you'd like to see more of her work, you can check it out in a few places:

March 7, 2009

Angelic Pretty Japanese Update

Purveyors of super-Sweet and occasionally over-the-top Angelic Pretty have put up 12 new items on their Japanese site today.

My personal favorite is the lovely Princess Ribbon Skirt, which could work with either Sweet or Hime.

March 6, 2009

Meta Gets Super Sweet

Metamorphose temps de fille brings us the truly Sweet Princess Crown Bouquet series skirts, socks and headdresses, now available in their English online shop and requiring no shopping service or knowledge of Japanese.

In Japan? Want to Sew With Baby?

Baby the Stars Shine Bright is teaming up with Vantan Design to offer a special "short course seminar" for 36,000 yen, where you get to, over a total of three days, choose what item you'd like to make out of a skirt, bonnet, or headdress, and actually make and produce your "original Baby" item using their lace, pattern paper, etc. and your own fabric you bring in.

The trick is that they updated today, the 6th, and the first day of the seminar is the 7th. Baby is a cruel, cruel mistress.

But good luck to anyone who can make it! :) (You need to call Vantan Design at the number listed to learn more).

March 4, 2009

Baby's Blooming for Spring

Baby the Stars Shine Bright put their Blooming Snow White JSK up for sale today, which includes wiring to "keep the lines looking nice" and comes in white, pink, light blue and black.

Other new stuff includes a gingham-check bolero, bracelet, socks, and pretty off-white dress, nice for a more Classic look (or Guro if you're a big spender ;) ). You can check them all out on their shopping page.

March 3, 2009

Angelic Pretty English Site Update!

Angelic Pretty has updated their English site with two new items, the Prim Girl Dress and Ribbon Tartan Dress.

Getting something off their English site can be like winning the lottery, considering the small amount of stock they reserve for it, so get your order in soon if you're interested!

March 2, 2009

Pirates Ahead!

Just in case your wallet isn't light enough from Baby's updating madness last week, Alice and the Pirates brings us a JSK and three pairs of long black shorts for your more Prince-ly days:

"Gather Frill JSK"
"Alex Pants"
"Rudolph Pants"
"Lamvers Pants"

March 1, 2009

Sucrerie's Second Issue

Sucrerie Magazine, a free Lolita e-magazine and grassroots effort from within the Western Lolita community, came out with their second issue today, 48 pages available for your reading pleasure here on their site.

I also penned an article for this issue on tips for better meet-ups (if anyone's curious, I'm the one in the top hat on the contributors' page in the back... but I am a woman, I promise. ;) ).

Sucrerie's got great energy and a mix of articles, photos and more, so if you have a chance I recommend checking them out.

February 28, 2009

February 27, 2009

Sneak Peek at Meta's Surprise Party

Metamorphose temps de fille updated today with details and pictures of their new Surprise Party series, which will be available for reservation beginning March 14th at midnight, Japan time (when it changes over from the 13th to 14th).

February 26, 2009

Jolie Chose Spring Lucky Packs

Western brand Jolie Chose is running a lucky pack sale from now until the 28th, with four packs focusing on accessories available in a variety of colors. Prices start at $30, and there is a custom pack available as well, which allows the customer to mix and match what they'd like in their set.

Jolie Chose designer Cryssy, best known as talia_speaks on Livejournal, told Petit Four that these packs are "new designs, and are sure to make a statement with any coordinte. The Ultimate Pick and Save is the best value, with more bang for your buck, since you get to pick everything."

Accessorize with Angelic Pretty

Angelic Pretty brings glitter to the party with eight sparkly new accessories put up for sale today, including a "Dot Love Heart" bracelet, ring and headbow.

February 25, 2009

New Pieces From Atelier Boz

Atelier Boz just updated today with new pieces for the darker at heart, including an interesting long skirt and shorts combination for both men and women. Overseas customers will need a shopping service, as they don't process international orders.

February 23, 2009

Get Creative With Angelic Pretty

Who doesn't like to color? From now until March 1st, as part of their Sugary Sugary Fair, if you purchase 15,750 yen or more in-store, Angelic Pretty will give you a free novelty coloring book and a set of crayons.

February 22, 2009

Marui's Revamped International Web Store

If you haven't already, check out Marui's newly redone English shopping page, featuring more goodies and a new name: "Marui Web Channel International." You can shop in English and get select items shipped internationally from such brands as Moi-même-Moitié, Angelic Pretty, Emily Temple Cute, Metamorphose temps de fille, h. Naoto, Black Peace Now and Victorian Maiden.

February 21, 2009

Baby's Black Rose

A black version of the Versailles Rose JSK is now available from Baby the Stars Shine Bright, along with a blouse, bonnet, vest and pants. Each item is listed under the 2/20 entry on their shopping page here.

Baby customers who spend more than 12,000 yen in-store can now also get their Spring/Summer '09 catalog, which you can also buy for 525 yen separately.

February 20, 2009

New York's FIT Exhibit - Gothic: Dark Glamour

Those of you in the New York area may have already heard of the Fashion Institute of Technology's Gothic: Dark Glamour exhibit, but I wanted to give my own review.

In short, I highly recommend it to Lolitas who may be curious about their own fashion's cousin and chronological forebear, Goth, and are looking for a fun and free thing to do this weekend, the exhibit's final days. (Lolita itself, specifically the misnomered "Elegant Gothic Lolita", appears as a footnote in the exhibit, but is definitely not the central focus.) There are a ton of darkly beautiful dresses, a neat set-up for the different areas of the exhibit, and a chance to see h. Naoto displayed in FIT alongside designers like Balenciaga and Lagerfeld. ;)

For those of you outside of New York, you can experience an online version here.

Last night, through the kind gift of a family friend, I had the pleasure of being part of a guided tour, led by the wonderful Dr. Valerie Steele, curator of not only the exhibit but the entire FIT museum.

As a Goth since the mid-1990's, I was curious to see how an "outsider" would approach a subculture and fashion I have loved and participated in for so long, and Dr. Steele led us on an educated, objective look at the evolution of the idea of "Gothic" from the first classic novels written hundreds of years ago all the way through the UK's famous Batcave nightclub, working in fashion from the original Victorian cult of mourning through the runway looks of high-end designers like Galliano and Gaultier to dresses from Lip Service and shoes from Fluevog. Themes I had always seen and known to be "Goth" from my own experiences were explained and displayed in scholarly terms: the Haunted House, the Laboratory, the Ruined Castle, all hearkening back to the first novels, paintings and works that explored the themes of terror, decay and decadence.

I really liked a particular quote of Dr. Steele, as she discussed the Dandy style (of hundreds of years ago, not just the Lolita version): there were dark Dandies, fastidious ones, and "sweet" ones, ones that bordered on looking too effeminate for the society of the day. But what they all had in common, she said, was that "to be seen was to be". The look you created for yourself made you what you were, so why not be beautiful?

This also led into a discussion of how Goth is a completely artificial fashion. Most fashions and styles try to fool the eye or pretend that they're natural beauty, but Goth is purposefully artificial. It's a world created by the wearer, a conscious decision to project an image. I thought that idea of boldly and beautifully creating perfection in the eyes of the wearer was a sentiment many Lolitas would understand. :)

So if you have a minute online or time in the city this weekend, check Gothic: Dark Glamour out. It's a fun and free experience and chance to get an unbiased, objective look at the dark and lovely world of Goth.

Saluting Meta's Regimental Stripes

Metamorphose temps de fille just updated today with a bunch of new items featuring their "Regimental Striped" pattern, which could be worked into military-inspired Lolita, Gothic, Aristocrat or even Steampunk looks. The online English shop is offering the skirts only, while those with access to Japanese ordering can find matching blouses as well.

February 19, 2009

Marui One - Final Store Details and Grand Opening Offers!

The Marui brand of department stores likes to shift things around every few years regarding their Shinjuku branches, and Friday the 20th will reopen the former Marui City 2 as Marui One, featuring many of the Lolita and Goth brands you know and love. The former Marui One is now Marui Curren, as a side note.

Here's the full shop list in the new Marui One. You can click on different floors to see the exact layout.

What you'll find on each floor:

1. Funky Street Star, Kaijuu Buruu, Kasuu Studio, Space One and One Labo (event spaces), Quolomo

2. Code Headwear, Crisp, FRUiTS MiX,Yellow 96

3. Cantwo, Emily Temple Cute, Nanea, Peach Club

4. Jesus Diamante, LeLe Junie Moon, Kanzashi-ya Wargo, Mamechiyo Modern, Rou Rou

5. Two shoe sections, Alice Auaa, Artherapie, Excentrique, Jane Marple

6. Alice and the Pirates, Black Peace Now, h. Naoto (with their sub-brand sixh now inside the Naoto store rather than on its own), Peace Now, Sexy Dynamite London

7. Angelic Pretty, Atelier Boz, Baby the Stars Shine Bright, Girls’ Room (event space), Kera Shop Angel (with Moi Meme Moitie inside it rather than on its own), Metamorphose

8. Kera Shop Arena, Zealink

3-1-20 Shinjuku
Shinjuku-ku, Tokyo


How to get there:
It’s a short-ish walk from Shinjuku Station. On this older English map, you’re heading for the spot marked 01 (Marui) City 2 (which has since been renamed to 01 (Marui) One).

Who has special Grand Opening offers?

All of the brands offering special items or deals for the opening day can be seen and clicked on here.

Lolita/Lolita-friendly brands with offers include:

Atelier Boz
Angelic Pretty
Baby the Stars Shine Bright
Emily Temple Cute
h. Naoto

February 18, 2009

Atelier Boz Coming to Shinjuku's New Marui One

Gothic and Aristocrat-friendly brand Atelier Boz is opening a Shinjuku branch in the Marui One department store, joining a host of other alternative brands in the newly remodeled and relocated space. Doors open this Friday!

February 17, 2009

Baby Gift for Paris Shoppers

To celebrate the 2-year anniversary of their Paris shop on February 22, Baby the Stars Shine Bright will give a free limited edition "Bunny Bear-chan Heart Cushion" to Paris customers who spend over 200 euros, beginning on February 21st.

In a rare twist of fate, this item is not available to Baby's customers in Japan: only Paris customers. ;)

February 16, 2009

Have Tea With Innocent World in Nagoya

As posted about back in January, to celebrate their second-year anniversary, the Nagoya store of Innocent World will be having a tea party in March.

The details are now in! From March 1 to March 15, if you spend more than 15,750 yen, you can receive a free ticket to the party, which will be on March 15, with doors opening at 2:30pm and the event starting at 3pm. (Tickets required for entry.)

The location is: 名古屋栄ノバ8階 仏蘭西館 (Nagoya Hae Nova, 8th Floor, Furansu Kan? Apologies, but I'm not familiar with Nagoya.)

Their most popular models will be at the party, and they'll have a display of the wedding dress looks featured in their fashion show last year, as well as a collection of photos of previous models.

February 15, 2009

Jane Marple Spring/Summer Collection

Today Jane Marple brought us a ton of updates to their website, including looks at their spring/summer collections (Collection 1 and 2). (Despite the tantalizing presence of real English in their online flip books for the collection, you'll need a shopping service if you live overseas as they don't handle international orders.)

February 14, 2009

Peace Now's Free Gift For Your Dinner Table

If you're in Tokyo on the 20th of this month, and can make it to Peace Now/Black Peace Now's renewal opening in the new Marui City location (renewal site of many other Japanese Lolita and Goth brands as well), customers on the 20th will get either a free butterfly tote bag (for PN purchases) or your very own set of brand chopsticks (for BPN purchases).

February 13, 2009

Huge Sale and Pirate Pack from Baby!

Baby the Stars Shine Bright's Alice and the Pirates is currently offering lucky packs for 12,600 yen. While most have already sold out, you can still get a cute pink one here. From Baby about the packs:

"We started to sell the Alice and the Pirates lucky pack. Don't miss it!! We're sorry but we cannot accept the order for the lucky pack by e-mail. Please use the shopping cart system."

If you're not in a mood to join Alice and her crew, how about checking out their new sale instead? They have an OP, skirts, a blouse, knits, accessories and more, with, for example, the sale coats are going for as low as 16,800 yen and JSKs as low as 11,970 yen.

"We started the sale. Don't miss it!! We're sorry but we cannot accept the order for the sale products by e-mail. Please use the shopping cart system."

February 12, 2009

New Pleated Blouse From Meta

Metamorphose temps de fille updated today with a brand new "Pleated Blouse" (Puri-tsu Burausu) available in both white, off-white and black for 12,390 yen (tax included). You can take a look at their new arrivals page for more info and photos.

February 11, 2009

Blasphemina's Closet, Megan Maude and More Coming to NYC

If you're near the New York area, circle March 21st on your calendar if you haven't already.

Organizers for the decadent Dances of Vice events will hold a formal spring ball on March 21st in New York City called "Le Sacre du Printemps". Lolita designers Blasphemina's Closet and Megan Maude will be there, among others, to show their lines.

Admission is $25 and the event is all ages. As a note, it's just about impossible to be overdressed at a DoV event. So if you've been waiting for your chance to wear or make your frilliest, nicest outfits, this is it!

February 10, 2009

Baby's Blooming Snow White Series and Merry Sweet Cake Freebie!

Baby the Stars Shine Bright updated today with two new JSKs and novelty news:

Blooming Snow White print JSKs are now available for reservation, and will come in around late February/early March.

And beginning February 16th (Monday), if you place an order of 25,000 yen or more, you'll receive a free cell phone strap as part of their Merry Sweet Cake Fair, for as long as supplies last. (Sales items are not included.)

If you need help hitting that 25,000 yen total, check out their shopping page as they've added five new items in the last two days, including a Sweet Heart Heart Mirror and a more Classic and simple off-white JSK.

February 9, 2009

Angelic Pretty Jewelry Ribbon Boston Bag

Today Angelic Pretty's international English shop updated with their Jewelry Ribbon Boston Bag, available in white, sweet pink/white, and black/white for 10,290 yen.

If Miracle Candy is more your style, they still have light blue and red versions of the Miracle Candy Boston Bag available, and also the black/white/deep pink version of the Sweet Cake-Shaped Pocket Dress.

February 8, 2009

Community Feature: Valentine's Day Decor Finds

Much like Halloween for Goths, if you're in a country that celebrates Valentine's Day it can be a great chance for Lolitas, particularly the Sweet variety, to pick up some fun home decor and decorating touches. A few tips for adding a little love to your home this week:

1. Don't wait until the 15th: Start looking around now. Lots of stores are currently discounting their Valentine's merchandise to make room for Easter.

2. Look for more subtle things. "Red plus hearts" usually equals Valentine's Day, but if you look around, you can find more general items that can work year-round. One example is this pink bon-bon handtowel from Target, just over $3.00.

3. Don't think Sweet is your only option: if you look around online, you can find things like this Classic-friendly lavender heart wreath, $9.99, for your wall or door.

4. Check out "normal" stores you wouldn't otherwise look in: while not technically a Valentine's Day item, this JC Penney's 20-piece "Classic Lace" dish set, for $49.99 in their clearance section, would make a cute addition to a Lolita table.

February 7, 2009

Set Your Clocks for Meta's Spring Line

Metamorphose temps de fille has put up their new spring line, but just for looks until Valentine's Day. On the evening of the 13th at midnight (Japan time), all nine pieces will go up for reservation, so set your clocks accordingly, and good luck!

February 6, 2009

In The Starlight's 24 New Pieces

Western brand In the Starlight has just made their weekly update, this time with 12 new skirts (including their classic Wonderland Skirt), 3 new JSKs, 1 new dress, 2 new blouses, and 6 hairbows.

From the ITS blog: "We have some mix and match bustle back skirt sets this week -- we hope to have more in the coming weeks including ivory and black ruffled underskirts. We have a new pink gingham jumperskirt this week, and we may be offering that style in black/white gingham and/or lavender/white gingham soon -- let us know if you might be interested in that :) We are hoping to get some new Japanese import fabrics in soon - we are expecting an Alice print and a Red Riding Hood print!"

As a note, they tend to sell out quickly, so if you're interested you might want to visit their shop before going out tonight. Have fun!

Juliette et Justine New Bolero

Juliette et Justine has updated with a very frilly and feminine bolero, great for Hime looks.

The Pétale de belle rose boléro is "an elegant bolero made from sheer, soft chiffon with frills around the neckline and along the bodice. It has three satin ribbons on the front" and comes in ecru, black and pink.

February 5, 2009

One-Month Anniversary

Today marks the end of my original one-month experiment in running this blog. Thank you so much for over 3,700 hits in just this one month, and all the positive response and feedback!

I've decided to continue with Petit Four Press for at least several more months, and welcome your ideas and thoughts on how to make the blog more useful and interesting to international Lolitas. :) Please feel free to comment with them here or email me at

Thanks again for your support!

Baby The Stars Shine Bright New Items and Mail Server Problems

Attention, Baby shoppers! Three new items have gone up as of today: the Polka Dot School Bag, Polka Dot Heart Ribbon Pouchet, and Jewlia Head Bow.

And, if you placed an order after 2/2:

"The mail after February 2nd is not received because the mail server has broken down. Please send the mail to us again if you sent the order mail or inquiry mail after February 2nd. We’re sorry for inconvenience and bothering you."

February 4, 2009

Mary Magdalene New Pre-Order: Dresses and More

Mary Magdalene is accepting preorders until 11am (Japan time) on February 9 for its "White Leaf One Piece Mini", "White Leaf One Piece", "White Leaf Canotier", "Rosette Headdress", "Morgane One Piece" and "Puff Sleeve Yoke Blouse". All of these pieces will be produced and ready by late April. Payment is due by February 20. (If you're in Japan and ordering through the Japanese site, your initial payment is due by then with the rest due by March 27). Also, due to a sudden and unexpected rise in material cost, the Rosette Headdress will be 4,200 yen instead of 3,990.

(Please note all English names are my unofficial translation from the original katakana.)

For international Lolitas, they have a reservation instruction page in English for preorders (click "For Oversea"), and they also, of course, accept overseas orders!

February 3, 2009

Algonquins New Shinjuku Store and Invite Give-Away

Punky brand Algonquins, which officially left the Marui group of department stores back in January, has announced its new Shinjuku location, which will be across the street from Marui City 1 and 2.

It'll open officially on February 20th at 11am, and there will be a pre-opening the day before, the 19th, from 5pm to 9pm. If you're in town and would like to go, you'll need a ticket to get in. You can put your name in for a ticket (good for 2 people), by sending an email to by February 12th, with the title as 招待券希望, and your name, address and phone number. There are a limited number of tickets available.

February 2, 2009

Peace Now/Black Peace Now Spring Items and Free Tote

Peace Now/Black Peace Now has opened up for online orders for their new spring items, which include jackets, skirts, men's wear, accessories and more. (Shopping service needed if you live overseas.)

As a bonus for ordering, they'll include the tote bag shown on the home page as a free gift, for as long as supplies last.

February 1, 2009

Community Feature: Designer Megan Amo

I recently had a chance to interview Lolita designer and artist Megan Amo, better known as Megwa online, about her designs, work and original prints!

As a designer, artist and seamstress, you've sold your work at Pacific Media Expo (PMX), shown it on the runway at Anime L.A., and sell your pieces online. How did you get into Lolita and making Lolita clothing?

Birdcage Reverie Print, photo ⓒ John Maidment

Honestly, I can't even remember how I got into Lolita! I think my general interest in Japanese culture somehow led me to to it. As for making Lolita clothing, I have to say that I was initially quite intimidated by the style. I learned a lot through the EGL community and by talking with different vendors at anime conventions. I also got a lot of encouragement from Rene Twaite of The White Peacock, who just opened the first Lolita fashion physical store location in the U.S. last September - she told me not to be intimidated and just do everything with my whole heart.

Do you have any funny or unusual stories to share from your first sewing days or conventions?

Not everyone may know this, but two of my models from the Anime L.A. fashion show were actually male. I was very fortunate to have found them, because they carried the looks perfectly. No one really realized it until they spoke! When someone asked for a photo and heard the deep voice in response, he nervously said, "Uhh...I forgot something...I'll be right back...." After that, we never did see him again.

Who are your favorite designers, Lolita or otherwise?

I really like the designs of Alice and the Pirates and h.NAOTO.

You're one of the few Western Lolita designers out there to make your own prints. Where did you learn to do this and what got you started?

I don't know that I necessarily "learned" it, I just took my artwork to a professional screen printer to do it for me. (laughs) In the beginning, I simply decided that I wanted to make something completely my own, so I went out and had my own fabric printed. Then, my sister who is a lawyer, insisted that she help me get my prints legally protected because they came out so well. In time, my desire to be unique grew into my goal to make garments that would be comparable to brand clothing.

Which is your favorite print out of the ones you've made?

Definitely Clockwork Enchantment, because it's completely different from anything that has been done before.

Clockwork Enchantment Print, photo ⓒ John Maidment

What inspires you as an artist or designer?

I find inspiration in many things...I can't say anything in particular inspires me because sometimes I'll be minding my own business and then "BAM!" it hits me.

What advice would you give to any beginning Lolita seamstress?

Sewing is a gradual learning process, so don't feel bad if your first attempts aren't up to your expectations. Also, don't be afraid to try new techniques! If you ever make a mistake, then you can learn from it for the next time.

Thank you, Megan! To see more of her work and learn more about her, check out her journal here.

Photos ⓒ John Maidment and used with permission.

January 31, 2009

Innocent World's Seven New Pieces

Classic favorite Innocent World has updated with one new item for sale and half a dozen up for reservation. (Shopping service needed if you live overseas.) Please note all names are my unofficial translation from the katakana originals.

The new piece, available now, is the Margareta Blouse.

The six available for reservation now will arrive during the time listed after each one.

Rose Corsage Braid Hat (2/21- 2/28)
Strawberry Patch Animal Bloomers (3/6 - 3/13)
Madeline JSK (2/27 - 3/6)
Flower Embroidery JSK (2/21 - 2/28)
Tulle Lace Long-Sleeved Bolero (2/27 - 3/6)
Ribbon Frill Skirt (3/3 - 3/16)

January 30, 2009

Megan Maude Open for Custom Orders

This week Western brand Megan Maude opened up for custom orders. You can now create your own versions of designs already available (for example, you could order the Jonquil Jumper shown above in black instead of plaid, and in a different size).

Or, if you're a fan of their style but want an item they don't make, you can now send them a custom order request.

January 29, 2009

Meta's Rose Print Series Now On Sale

Metamorphose temps de fille updated their overseas online shop today with skirts, bustiers and dresses from their "Rose Print" series.

Another recent addition available to international shoppers as well as Japanese is their "Rose Flocky Print" series, and don't forget to check out their Winter Sale for some last-chance bargains (for example, the School Pinafore Dress, in red check, for 10,400 yen).

January 28, 2009

Victorian Maiden Pre-Order and Discount

Classic brand Victorian Maiden began accepting pre-order reservations at 7:30pm today (Japan time) for several new items (shopping service needed as they don't deliver overseas). You can place your pre-orders until 7:30pm on February 4.

The items, all available in a range of colors, are the Elegant Petal Frill Dress, the Petal Frill Bustier Dress and an Elegant Lace Blouse.

All three will be ready either mid-April or the beginning of May, and by ordering now you can get them at a special pre-order sale price (the price in bright pink: the price above it will be the regular one).

The Elegant Frill Bolero, along with a few other items, can also be ordered at this time but comes with no discount.

January 27, 2009

Baby the Stars Shine Bright Merry Sweet Castle Fair

And I'm back, after my computer woes! Thanks again for your patience. :)

Today Baby the Stars Shine Bright begins selling their Merry Sweet Castle line, which includes a skirt and S, M and L size JSK (bust up to 103 cm, waist up to 88 cm on the L size).

And to celebrate Merry Sweet Castle, it's novelty time! Beginning January 30, if your online order totals 30,000 yen or more, you'll get a cute three-charm Merry Sweet Castle necklace for free with your order. The last photo on the linked page, of the entire necklace, shows everything photographed separately all put together.

For those of you in Japan or using in-person shopping services, you can start collecting the individual charms by spending just 6,000 yen at any Baby store (you can choose the carriage or the pony charm). For 12,000 yen you get both charms, and for 18,000 you get the castle charm and necklace. For 24,000 yen you can get either the carriage or pony charm plus the castle necklace. And as with the online orders, for 30,000 yen or more you get the entire set.

As with all novelty items, these will only be available until they sell out.

January 23, 2009

Fruit Punch 1, Laptop 0

Due to a mishap with an entire glass of fruit punch and my poor laptop, I'll only have sporadic computer access for the next few days and won't be able to research and post here. (To Mac's credit, after a day of drying the computer does boot up and work, but for now the keyboard is only typing garbage.)

I hope to be up and running again by Tuesday, one way or another. I apologize for the delay, and thank you for your patience!

January 22, 2009

Mary Magdalene New Pre-Order Items

Mary Magdalene is accepting preorders until 11am (Japan time) on January 27 for its "Elodie Doll* Blouse", "Elodie Doll* JSK", and "Claudette One Piece". All three will be produced and ready by late April. Payment is due by February 6. (If you're in Japan and ordering through the Japanese site, your initial payment is due by then with the rest due by March 13).

For international Lolitas, they have a reservation instruction page in English for preorders (click "For Oversea"), and they also, of course, accept overseas orders!

(* The original name is "Erodido-ru" in katakana, so "Elodie Doll" is my unofficial guess at what that means.)

January 21, 2009

Marui Stores Remodel, Lolita Shops Relocate

Shinjuku shopping mall and Lolita mecca MaruiYoung/MaruiOne is closing down today, as well as other Shinjuku Marui locations, and will reopen February 27, while MaruiCity-2 will reopen on February 20. Update: Please note Marui City 2 has been renamed "Marui One" for its new opening, with the old, different Marui One now called Marui Curren.

A mass exodus will take place, putting nearly all the brands you know and love at the MaruiCity-2 location (to be called Marui One) in time for its February 20th opening.

Algonquins will be leaving the Marui stores for good, while Emily Temple Cute and Jane Marple will remain open during the remodeling through temporary stores at MaruiCity-1.

Here's the full list of Lolita, Goth and related brands:

Relocating to MaruiCity-2, and opening on the 20th:

-Alice and the Pirates
-alice auaa
-Angelic Pretty
-Black Peace Now
-h. Naoto
-Jesus Diamante
-Kera Shop Arena
-Kera Shop Angel
-Metamorphose temps de fille
-Moi Meme Moitie (will reopen inside Kera Shop Angel store)
-Peace Now
-Sexy Dynamite London
-sixh (will be inside the h. Naoto shop)

Staying open through a temporary shop in MaruiCity-1 until opening late February in MaruiCity-2:

-Emily Temple Cute
-Jane Marple

Closing down for good (at least in connection to the Marui department stores):


For future shopping reference, here's an English-language map of the various Maruis around Shinjuku and more detailed information on how to get there with MaruiCity-1 and 2's current English-language store info brochure. Happy shopping!

January 20, 2009

Innocent World 30-50% Off Sale and Anniversary Party

Japanese brand Innocent World is having a winter sale right now, with 30-50% off JSKs, OPs, skirts and more. Fans of Classic and Sweet styles can find some great deals, and there are even a couple of Gothic-friendly items. (Shopping service needed if you live overseas.)

Also, if you happen to be in Japan in March, IW has just announced they'll be having a 2-year anniversary party at their Nagoya store on Sunday, March 15th. They're still working on the details and will announce them once they're settled.

January 19, 2009

Candy Violet's New "Paris Chic" Print

Pioneer Western brand Candy Violet has their new "Paris Chic" skirts up for sale. Available in pink, blue and black, the skirt features a cute original print and a yoke-style waistband for a slimming effect under shirts and blouses.

I asked founder and designer Vivien Hoffpauir to share her thoughts on Paris Chic: "For these new skirts I wanted to try something a little different, and came up with a shape that was still very Lolita, but addressed issues a lot of Western Lolitas felt in trying to keep a nice tidy waistline. They reflect my love of Paris, and I hope people will wear them as as sweetly or as chic as their own style dictates."

Image © Candy Violet and used with permission.

January 18, 2009

New Feature: Meet-Up Calendar

Lots of meet-ups go on every month around the world, giving Lolitas a chance to meet new friends and old in fun get-togethers with fellow lovers of the fashion. Many girls talk about how they never know about meet-ups happening in their area until it's too late, and organizers sometimes wonder how to get the news of their meet-ups to more people.

So I thought I'd try starting a new feature here at Petit Four Press, a meet-up calendar of sorts. It'll be a monthly list of upcoming get-togethers (which I will be happy to post updates to throughout the month as information is sent in), and the calendar post will be easy to find, linked from the side bar of this blog's front page. Like the blog itself, this will be an experiment of sorts, so we'll see how it goes!

If you'd like to see your February meetup listed next week (the last week of January), please send along the following information to (leaving the dots in). Here's an example of what to send, and what will be posted:

Location (City/State or Province/Country): Houston, Texas, USA

Date: 2/14

Type of Meet-Up: Picnic/Formal/Casual/Going to See a Movie/You Get the Idea

Organizer/Contact: User "Bluebell_Icecream" on (or an email address)

Extra notes: (Intro line or two about Houston meet-ups and organizer, or dress code, or reminder about venue ticket prices, etc.)

Please pass this along to anyone you think would be interested, and thanks for reading!

January 17, 2009

Metamorphose temps de fille Special Babydoll Offer

International fans of Meta, the brand has you in mind: to celebrate their new Shinjuku shop's February opening, the Japanese brand will be accepting orders for their Organdie Babydoll Dress Set at their physical Shinjuku shop and the English online site only, starting at midnight, February 20 (when the day changes over to the 20th).

January 16, 2009

Angelic Pretty Winter Sale, New Spring Line

Sweet Lolita favorite Angelic Pretty is having a sale on their winter items through their Japanese-language online shop. The sale begins at noon Saturday the 17th (Japan time) and ends on the 18th.

Also, if you haven't yet, check out the new Spring 2009 line here, featuring, among other items, their delicate "Maiden Rose Frill" (Otome Rozu Furiru) print.

January 15, 2009

Fanplusfriend "Holiday Arrangement" 10% Discount Begins Today

Budget-friendly Hong Kong brand Fanplusfriend is taking a month-long holiday from producing made-to-order items, and will not be making any from today until February 10th. They will also stop sending out instant-shipping items from January 23 to February 2.

If you don't mind waiting to get your order until they come back from holiday, they're offering a 10% discount on all online orders placed from today until February 10th. The discount can be combined with other discounts (such as VIP discounts or their "free shipping over $650" offer).

January 14, 2009

Juliette et Justine Happy Bags On Sale Now

Japanese brand Juliette et Justine, known for their detailed Classic looks, has two types of Happy Bags (lucky packs) available now! (Shopping service needed for overseas customers.)

One is a skirt set for 50,000 yen, which comes with a bolero, two cutsews (one a summer-style short sleeve), skirt, and an "original novelty". You can choose an M(1) or L(2) size and the overall color theme of the pack (Set A is khaki, Set B black).

The second is an OP set for 45,000 yen, and comes in the same color and size options. It includes a dress, bolero, two cutsews (one a summer-style short sleeve) and an "original novelty" item.

To see more of the items included, you can click on the blue links near the end of each page. ("Princesse dans forêt bolero", "Bourgeon de rose" and "Ruban secret jupe.") Each detail page also has a small paragraph in English describing the item.

January 13, 2009

Atelier Boz New Items Up!

Gothic Lolitas, Goths and Aristocrats may want to head over to the site of elegant Japanese brand Atelier Boz, where they've updated with four new items suited for darker styles: a white skirt/black overskirt combination, long fitted black skirt, and new long black coat/jacket in both a women's and men's version. (Shopping service needed for overseas orders.)

January 12, 2009

Mary Magdalene Spring Coat Pre-Order

Mary Magdalene is accepting preorder reservations from now until 11am (Japan time) on the 15th for its ""Alice Spring Coat", a great Classic item and available in several colors, including rose and ivory. The coat will be produced and ready later in the spring, in March or April. Payment is due by January 23rd. (If you're in Japan and ordering through the Japanese site, your initial payment is due by then with the rest due by the 27th).

For international Lolitas, they have a specific reservation instruction page in English for this coat (click "For Oversea") as it's a preorder rather than a regular purchase, and they also, of course, accept overseas orders on this and other items!

January 11, 2009

Community Feature: "Lolita 2009" Calendar

If you're looking for a pretty calendar for the new year, check out the Lolita 2009 calendar, a lush collection of photos from Spanish photographer and Lolita Irene Orozko.

The cover and two of the 12 monthly photos:

This week I had the chance to interview Irene about the calendar, Lolita, and her photography. Read on for Halloween scares, a call for collaborators, and more!

Your beautiful calendar features all Western Lolitas, and the international community response to it has been overwhelmingly positive. Did that response surprise you?

Usually, photoshoots have a very good reception among the international community, but I’ve been very surprised with all the support people have given to my calendar: I didn’t expect it at all. It’s the best reward when people like what you do.

How did you get into photography?

I think it was almost four years ago, around the same time I heard of Lolita. I’ve been into art since I was very little, and back then I was going through a time of changes and self-discovery, so for me, photography was finding a new way to express myself and my thoughts. I wanted to create beauty.

How long have you been into Lolita?

As I said, almost four years: I got into it when I was 15. Time goes by fast, no doubt about it!

What was the first photo you took that you were really proud of?

One of the very first pictures I took: My best friend was in it. But if I had to mention a more recent one, I think it’d be "Snow White," which is also featured as the November photo in my calendar.

This calendar came from a class project, you've said. Will you do more Lolita prints or calendars in the future?

I have no doubts about it! Lolita is undeniably tied to my life, and in a way, it influences my view of beauty. I’m very looking forward to working with more Lolitas in the future, so if anyone’s interested in collaborating with me, don’t hesitate to contact me!

Do you have any favorite photos or funny stories about any of the shoots that went into the calendar?

Oh yes! For the Halloween shoot we were inside the building I live in, and my friend Paola had to lie down on the stairs of the entrance hall. Apart from lights switching off all the time (that drove me crazy and had me running all over the place), every now and then a neighbour would come in and freak out, and I had to explain I was there taking pictures. I suppose a pink-haired girl playing dead, surrounded by sweets, is not something you see everyday. *laughs*

Do you have any advice for people who'd like to go to school for photography?

I just started school myself, so there’s little I can say about it yet. But for becoming a better photographer I know that working hard, researching, reading, trying and practicing a lot is the best advice I can give, I think.

Thank you, Irene! For more of her photography, you can check out her gallery here. Happy 2009!

All images © Irene Orozko ( and used with permission.

January 10, 2009

Baby the Stars Shine Bright: Mariage Poupet Pre-Order, 8 New Items and New Online Cart System

Japanese brand Baby the Stars Shine Bright will begin accepting online reservations for its "Mariage Poupet" line January 13th at 5pm (Japan time). You'll be able to reserve until February 5th at 1pm (Japan time).

They also have a new system for overseas orders, where you fill out the online form rather than send an email. You can read more about it here.

Eight new items have also been uploaded to the online shop, including a corset-style JSK, Poodle mini-hat and an Alice and the Pirates bag and tote bag.

January 9, 2009

Putumayo Winter Sale On Now!

Fans of cute and punky Japanese brand Putumayo will want to check out their huge 20%-off Winter Sale, running from now until the 19th! (Shopping service needed for overseas buyers.)

January 8, 2009

Victorian Maiden New Year Outlet Sale!

Starting this weekend, 1/10 at 12:30pm and running through 1/12 7:30pm, Classic favorite Victorian Maiden will be having an "outlet sale", where they'll be selling 2008 samples, "carry" items and rare goods, both in their Japanese online shop (shopping service needed as they don't deliver overseas) and at their Osaka "Press Room" location.

If you're in Osaka this weekend, you can go by the Press Room in person for the sale, but to avoid a rush of people all at once when the doors open they'll be handing out numbered tickets to allow people in, starting at 12pm on the 10th.

January 7, 2009

Peace Now's New Items: Jackets, OPs, Men's Wear

Japanese brand Peace Now (Black Peace Now) has updated their site this week with new pieces for 2009, all featuring a refined and elegant look great for Aristocrats, Gothic Lolitas or just plain Goths.

If you don't have access to a shopping service, they also sell older items through their page on the MaruiOne website.

January 6, 2009

New Baby the Stars Shine Bright Items Up!

Popular Japanese brand Baby the Stars Shine Bright updated their site today with five new items, including a hooded Usa-chan cardigan and a cutsew from their Princess Drop line.

Baby does overseas orders, and English instructions can be found here if you've never ordered from them before. Happy shopping!

January 5, 2009

Blasphemina's Closet Open for New Year, and New Line in March

American brand Blasphemina's Closet, known for its Classic and more refined looks, opens today for 2009 orders. A new line will also hit the site in March!

(image © Blasphemina's Closet/Samantha Rei, used with permission)

Suppurate System Happy Packs Now, and International Shop Coming Soon

It's not too late for Lucky Pack love! While most brands' Lucky Pack times have now ended, purveyor of dark and unique accessories Suppurate System has their Happy Packs available until 1/15 on their Japanese site only. There are two kinds, both 5,250 yen and one a special Web-shop only pack.

And for Western customers, Suppurate has good news: they'll be opening an international online shop soon! While the international site itself isn't open yet, you can bookmark it here.

Angelic Pretty Miracle Candy Series Pre-Order (Japanese Site Only)

Heads up, Angelic Pretty fans!

If you have a shopping service or Japan-residing friend handy, AP is now accepting pre-orders for their cute new spring '09 "Miracle Candy" series (on their Japanese site only). Orders can be placed from now until January 11th through the site.

The series, featuring a border print full of lollipops, bows and candy (though none walking on water or performing other feats of awe), is sure to please Sweet fans out there and includes an OP, 2 JSKs, skirt, handbag, socks and headbow.

Act Fast! MaruiOne New Year's Sparkling Sale Coupon!

MaruiOne, Shinjuku shrine to all things Lolita and Goth, is offering a 2,000 yen off coupon to anyone whose order totals 20,000 yen or more from now until January 6th. The coupon is good for future orders placed on their website on select brands. If you're interested, hurry, as you've got about a day left!

A few brands you can use the coupon on during your next purchase:

Emily Temple Cute
Heart E


Welcome to Petit Four Press, a new blog that aims to be your one-stop shop for the latest Lolita fashion info!

If you don't know what Lolita is, the short version is something along the lines of "a distinctive and feminine Japanese street fashion that prizes quality and modesty."

For those of you who do know what it is (and who this blog is for), here's what this experiment is all about: For a month or so, I'm going to attempt to update daily or near daily with at least one current sale, update, or piece of news for a Japanese or Western brand, as well as the occasional "soft feature", like interviews, profiles, and so on. I'd like Petit Four to be a helpful resource for international Lolitas looking for bargains, news and info all in one place, provided by a Lolita for Lolitas. :)

Hopefully this blog will provide a unique service to the community, as with other Lolita blogs you tend to have more of a lifestyle bent, whereas you will hear and see very little of me and my life here (nothing wrong with lifestyle blogs, of course, but that's not going to be my focus).  Other Lolita resources, like magazines and emagazines, aren't updated as frequently, and the popular EGL community on LiveJournal isn't as filtered for news-only items.

Why am I doing this? I like sharing information and helping people out, and I need practice retaining the Japanese I've learned but no longer use. This may end up being way too much work, but I love a challenge and you never know until you try. :)

If you have anything you'd really like (or not like!) to see in this blog, feel free to comment and let me know. Please also let me know if someone is doing exactly this and I've missed it somehow, or if there are blogs, brands, or people you think would be interesting for me to profile here.

Thank you for reading and wish me luck!

January 2, 2009

Thank You!

Thanks for your donation!

I really appreciate it, and will always keep trying to make Petit Four Press better and more useful and interesting for you and other readers. :)