In many Japanese schools, the year ends in March and begins again in April, which could be why Baby is rolling out their "School Cardigans" now. You can check out the Baby version or their two Alice and the Pirates cardigans on their shopping page.
They're also having a "Maiden's Secret Poisoned Apple" Fair, where if you spend more than 10,000 yen in-store starting the 20th of this month, or the 23rd for online orders, you can get a free hair barrette: you choose one or the other. Personally, I think this is the ugliest novelty I've seen in a while, but to each their own!
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